The sense in being a good business

By David Penney

When the history books are written about those individuals who helped shape the 20th century, very near to the top will be Steve Jobs.

As a founder of Apple, he can rightly be considered one of the pioneers of the technological age with a visionary approach that literally changed the world.

But of course, his successes were not down to him alone – something he readily admitted in one of his best-known quotes:

“Great things in business are never done by one person. They are done by a team of people.”

Indeed, no matter what the business, building the right team and creating the environment for them to thrive both collectively and individually is the fundamental base on which success is built. 

Of course, we are very much at the other end of the scale compared to a global giant such as Apple, but the principles remain the same whether you are a team of 20 or a team of 20,000.

And building a team who are engaged, committed and happy in what they do is not just good for business but it often has a wider positive impact beyond the office – I think most people’s experience is that if you are happy at work then you tend to be happier in other areas of life.

So, for all these reasons and more it was an incredibly proud moment earlier this month when Penney Financial Partners was accredited by the Good Business Charter in recognition of our commitment to good employment practice as well as our attitude towards tax, the environment, customers and suppliers.

The Good Business Charter, which has the support of both the CBI and the TUC, was established by the Good Business Foundation.

The charter consists of 10 components, more details of the which can be found at, but at the heart of the charter is a commitment to maintaining a fair and ethical approach in all aspects of our business.

This means ensuring equitable pay and conditions for all, providing clear and transparent policies that support wellbeing and committing to investing time and money in creating an inclusive workforce that recognises the importance and opportunities presented by diversity.

Our accreditation also recognises our work towards minimising our own impact on the environment, the fact that we are signatories to the government’s Prompt Payment Code and our commitment to upholding the standards in the Ethical Trading Initiative Base Code. 

In short, it is an accreditation that recognises the responsibility we feel as a business both to our employees and also to the wider community, a responsibility we have felt particularly acutely during this recent period of uncertainty but for which we have also been richly rewarded. 

For while this accreditation is technically about how the business behaves towards its employees and other stakeholders, it is actually recognition for the team themselves.

They are the ones who are carrying our vision forward and creating the kind of business that is important to them and this very accreditation is the result of a huge amount of work led by our Head of Client Services Nina Sahota, a colleague for almost 20 years, which I hope tells a story in itself. 

To coin another phrase by Mr Jobs, “the only way to do great work is to do what you love.” I would not be so bold to suggest that every colleague does what they love but I can say with absolute certainty that they do great work.   

The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the group's wealth management products and services, more details of which are set out on the group's website The 'St. James's Place Partnership' and the title 'Partner' are marketing terms used to describe St. James's Place representatives.

Penney Financial Partners is a trading name of Penney Financial Partners Ltd. Penney Financial Partners Limited is registered in England and Wales, Number 09964340. Registered Office: Kensington House, Knights Way, Battlefield, Shrewsbury, Shropshire, SY1 3AB, UK